Name Tags, Signage and Your Brand

Name Tags, Signage and Your Brand

The Trophy House

When it comes to your organization there are a lot of elements that identify you beyond a logo or a slogan.  With the rise of social media and the growing ability of customers to be able to share their opinions, the experience you provide has never been important.  While a sharp logo that represents what you do is essential, and providing a quality product or service goes without saying, there are some other, arguably more subtle, branding elements that can go a long way in enhancing the customer experience.

Custom Name Tags for Your Business

It may sound simple but nametags can create a huge advantage for your brand.  Think of them as an introduction of your staff to prospective customers, making them feel more at ease.  For customer facing businesses this provides an honest and open approach.  Name tags also build a sense of comradery amongst your team, giving everyone a sense of ownership and pride in their work.  While name tags seem like a simple or inconsequential piece, they really do have a lot of value.

Directional Signs for Your Business

Just like nametags, directional signage sounds like a no-brainer.  But imagine if you didn’t have it, or have enough of it.  How frustrating would it be for a customer to not know where the restrooms are, or the service department, or where to check out?  No matter how good your product or service is, if people can’t easily navigate your facility, it’s going to make for a bad experience.  Wayfinding and directional signs allow your visitors, and employees for that matter, to guide themselves to where they need to go.  When it comes to this type of signage, keep these details in mind:

  • Appropriate size
  • Easily understood messages
  • Good locations
  • Current and relevant information
  • Consistent design

With these two small additions or enhancements you can provide a new and enjoyable experience for your visitors.  When it comes to customizable name tags and signs, the experts at The Trophy House in Baton Rouge can take care of all of your needs.